‘This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing…Love this textbook.’
—Beth Bingham Georges, California State University, Fullerton
Updated Edition of Bestseller!
It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.
While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with:
- greater emphasis on social media and mobile media to gather, promote and disseminate news content;
- expanded coverage of media ethics and media law;
- extended examples of effective reporting across multiple platforms;
- updated writing exercises and new resources for reviewing AP style; and
- additional interviews with journalists at the forefront of industry changes.
Table of Content
Tables, Figures and Boxes
Preface
Chapter 1. The Multimedia Mindset
Multimedia Basics
Media on Demand
Technology Changes Content
The Best of Broadcast
The Power of Text
The Originality of Online
The Social and Mobile Advantage
Multimedia Ethics
Focus On the Future
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 1
Chapter 2. Finding the Story
Story Building Blocks
Story Ideas
Reporting Tools
Sources
Interviews
Types of Interviews
Interview Ground Rules
Note Taking
Getting It Right
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 2
Chapter 3. Newsgathering: Broadcast
Video
Sound
Lighting
On-Camera Interviews
Nonvisual Stories
Natural Sound Stories
Working Alone
Teamwork
Tools of the Trade
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 3
Chapter 4. Newsgathering: Digital
Thinking Across Platforms
Online Video
Online Audio
Photos
Links
Graphics
Searching Online
Data Reporting
Investigative Reporting
Tools of the Trade
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 4
Chapter 5. Social Media
Getting Started
Finding Stories
Writing for Social Media
Images for Social Media
Video for Social Media
Transparency and Disclosure
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 5
Chapter 6. Writing the Story: Broadcast
Finding the Focus
Planning Your Story
Story Structure
Beginnings and Endings
Watch Your Words
Accuracy
Revising Your Story
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 6
Chapter 7. Writing the Story: Digital
Understanding Audience
Writing for the Web
Adapting Stories for the Web
Search Engine Optimization
Moving Into Mobile
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 7
Chapter 8. Storytelling: Broadcast
Broadcast Story Types
Planning
Choosing Sound
Choosing Video
Writing to Sound
Writing to Video
Editing
Special Story Types
Graphics
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 8
Chapter 9. Storytelling: Digital
Data Visualization
Images
Social Media Storytelling
Live Blogs
Mobile Storytelling
The Multimedia Advantage
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 9
Chapter 10. Producing: Broadcast
The Journalist Producer
Show Choreography
Audience and Ratings
Newscast Teases
Social Media in the Newscast
Newscasts of the Future
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 10
Chapter 11. Producing: Digital
Continuous Production Mode
The Digital Producer
Growing Digital Audience
User-Generated Content
Planning the Multimedia Story
Digital Innovation
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 11
Chapter 12. Delivering the News
Voicing
Stand-Ups
Live Shots
Debriefers
Podcasting
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 12
Chapter 13. Getting Ready for the Real World
Multimedia Job Searches
Job Applications
Interviews
On the Job
The Journalism Business
Taking It Home
Talking Points
Ethics Challenges
Online Learning Module 13
Notes
Glossary of Multimedia Journalism Terms
Index
About the author
Deborah Potter is a veteran reporter and journalism trainer who spent 16 years as a network correspondent for CBS News and CNN. She founded News Lab (www.newslab.org), a non-profit resource for journalists, in 1998. Before joining CBS, Potter was a radio news anchor at KYW in Philadelphia and a local TV news producer in Washington, D.C. For more than a decade, she was a contributing correspondent to the PBS program “Religion & Ethics Newsweekly.” Potter leads workshops for journalists in newsrooms across the United States and around the world on writing, social media, digital journalism and ethics. She has served as visiting faculty at the University of Montana and the University of Arkansas. Potter is a former faculty associate at the Poynter Institute and is the author of the “Handbook of Independent Journalism.” She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.
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