In this reappraisal of public health and health promotion in contemporary societies, Deborah Lupton explores public health and health promotion using contemporary sociocultural and political theory, particularly that building on Foucault′s writings on subjectivity, embodiment and power relations. The author examines the implications of the new social theories for the study of health promotion and health communication to analyze the symbolic nature of public health practices, and explores their underlying meanings and assumptions.
Table of Content
Governing the Masses
The Emergence of the Public Health Movement
Technologies of Health
Contemporary Health Promotion and Public Health
Taming Uncertainty
Risk Discourse and Diagnostic Testing
Communicating Health
The Mass Media and Advertising in Health Promotion
Bodies, Pleasures and the Practices of the Self
About the author
Deborah Lupton is SHARP professor in the Faculty of Arts & Social Sciences, UNSW Sydney, working in the Center for Social Research in Health and the Social Policy Research Center and leading the Vitalities Lab. She is the author/co-author of 17 books, the latest of which are Digital Sociology (Routledge, 2015), The Quantified Self (Polity, 2016), Digital Health (Routledge, 2017), Fat, 2nd edition (Routledge, 2018), and Data Selves (Polity, 2019). She is a fellow of the Academy of the Social Sciences in Australia and holds an honorary doctor of social science degree awarded by the University of Copenhagen.
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