Dennis J. Gayle & Jonathan N. Goodrich 
Tourism Marketing and Management in the Caribbean (RLE Marketing) [PDF ebook] 

Support

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

€37.23
payment methods
Buy this ebook and get 1 more FREE!
Format PDF ● Pages 302 ● ISBN 9781317663133 ● Editor Dennis J. Gayle & Jonathan N. Goodrich ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3377679 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

253,193 Ebooks in this category