Praise for Master the Media to Attract Your Ideal Clients
‘This book is a marketing masterpiece. It should be required
reading for all financial professionals.’
-Janine Wertheim, Chief Marketing Officer Securities America,
Inc.
‘Marketing is the lifeblood of any practice. The media is the most
effective and cost-efficient way to market. Unfortunately, most
practitioners only dream of media attention. No more-Derrick Kinney
delivers on his promise to help you ‘master the media.”
-Harold Evensky, CFP author, Wealth Management
‘This fast-moving, practical book gives you a step-by-step process
to multiply your results and dramatically increase your exposure
and name recognition. A classic!’
-Brian Tracy, President, Brian Tracy International author, Create
Your Own Future
‘Kinney offers an easy and effective ‘how-to’ approach for
financial producers to gain recognition and credibility by becoming
media sources. If you want to take your business to the next level,
this book can help you get there.’
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling
‘Derrick Kinney has built an effective marketing system that every
advisor can use to help grow their business and attract more
profitable clients.’
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial
Planning
Table of Content
Chapter One. Exploit Your Strengths.
Chapter Two. Breaking into the Media.
Chapter Three. Learn the Ropes.
Chapter Four. Be the Expert.
Chapter Five. Create the Brand.
Chapter Six. Getting the Business.
Index.
About the author
DERRICK KINNEY, a Dallas/Fort Worth-based financial planner,
has been named the ‘most recognized financial advisor’ in the
Dallas/Fort Worth area. Nationally, Kinney has been hailed as a
‘marketing guru’ by Investment Advisor magazine and has been quoted
by the Wall Street Journal, Forbes, Newsweek, Smart Money,
Entrepreneur, CBS Market Watch, Bloomberg Television, and numerous
newspapers across the country. Locally, Kinney appears regularly on
radio and TV as a financial expert. In addition to his own
successful financial planning practice, Kinney runs Palladium Media
Consulting, which advises financial professionals and business
owners across the country on how to position themselves as experts
in their local media to attract their ideal clients. A successful
entrepreneur and business owner, Kinney is a popular speaker for
financial firms and small business conferences across the country.
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