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DGFP e.V.
Erfolgsorientiertes Personalmarketing in der Praxis [PDF ebook]
Konzept Intrumente Praxisbeispiele

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Cover of DGFP e.V.: Erfolgsorientiertes Personalmarketing in der Praxis (PDF)

Personalmarketing beeinflusst die Mitarbeiterbindung und unterstützt die Positionierung des Unternehmens als attraktive Arbeitgeber: Es kombiniert alle Personalaufgaben unter der Perspektive der Kundenorientierung, es koppelt Personalentscheidungen an die unternehmesinternen Bedingungen und es macht sensibel für Entwicklungen außerhalb des Unternehmens. Ein Expertenteamm beschreibt, wie ein unternehmensspezifisches Konzept für ein Personalmarketing erarbeitet und umgesetzt werden kann, welche Voraussetzungen dabei zu beachten sind und an welchen Best-Practice-Beispielen sich Praktiker orientieren können.

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Language German ● Format PDF ● Pages 160 ● ISBN 9783763952038 ● File size 1.5 MB ● Editor DGFP e.V. ● Publisher Bertelsmann, W ● City Bielefeld ● Country DE ● Published 2012 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 2604452 ● Copy protection Social DRM

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