Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion.
5 Ebooks by Diego Rinallo
Harald Bathelt & Francesca Golfetto: Trade Shows in the Globalizing Knowledge Economy
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than …
PDF
English
DRM
€69.85
Pauline (Royal Holloway, University of London, UK) Maclaran & Diego (Bocconi University, Italy) Rinallo: Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, …
EPUB
DRM
€68.82
Pauline (Royal Holloway, University of London, UK) Maclaran & Diego (Bocconi University, Italy) Rinallo: Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, …
PDF
DRM
€69.31
Russell W. Belk & Nil Ozcaglar-Toulouse: Consumer Culture Theory
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and …
EPUB
English
DRM
€122.99
Diego Rinallo: Event Marketing
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results an …
EPUB
English
DRM
€19.11
