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Dimitrios Buhalis & John Crotts
Global Alliances in Tourism and Hospitality Management [PDF ebook]

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Cover of Dimitrios Buhalis & John Crotts: Global Alliances in Tourism and Hospitality Management (PDF)

Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben

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Format PDF ● Pages 178 ● ISBN 9781136782688 ● Publisher Taylor and Francis ● Published 2000 ● Downloadable 6 times ● Currency EUR ● ID 2627122 ● Copy protection Adobe DRM

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