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Dinesh Kumar
Connected Consumer [EPUB ebook]

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Cover of Dinesh Kumar: Connected Consumer (ePUB)

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today Os era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

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Language English ● Format EPUB ● Pages 172 ● ISBN 9781631571114 ● Publisher Business Expert Press ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 5379951 ● Copy protection Adobe DRM

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