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Dirk Holtbrugge
Management Multinationaler Unternehmungen [PDF ebook]
Festschrift zum 60. Geburtstag von Martin K. Welge

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Cover of Dirk Holtbrugge: Management Multinationaler Unternehmungen (PDF)

Im Zuge der Globalisierung der Wirtschaft werden multinationale Unternehmungen immer wichtiger. Ihre Wirtschaftskraft übertrifft das Bruttosozialprodukt vieler Staaten. Die von ihnen entwickelten Strategien, Methoden und Instrumente beinflussen maßgeblich die betriebswirtschaftliche Forschung. Der Sammelband bietet einen aktuellen Überblick über theoretische Ansätze sowie empirische Untersuchungen und Fallstudien im Bereich des internationalen Managements. Geschrieben von renommierten Wissenschaftlern und erfahrenen Praktikern macht das Buch den Leser in kompakter und kompetenter Weise mit den aktuellen Trends auf diesem Gebiet vertraut.

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Language German ● Format PDF ● ISBN 9783642574498 ● Editor Dirk Holtbrugge ● Publisher Physica-Verlag HD ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6327435 ● Copy protection Adobe DRM

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