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Douglas Hague
Pricing in Business [PDF ebook]

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This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

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Language English ● Format PDF ● Pages 338 ● ISBN 9781351249690 ● Publisher Taylor and Francis ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 5585820 ● Copy protection Adobe DRM

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