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Duncan Kevin Duncan
Marketing Greatest Hits Volume 2 [PDF ebook]
Another Masterclass in Modern Marketing Ideas

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Cover of Duncan Kevin Duncan: Marketing Greatest Hits Volume 2 (PDF)

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing – abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

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Language English ● Format PDF ● Pages 208 ● ISBN 9781408159705 ● Publisher Bloomsbury Publishing ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2781220 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

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