Dwight R. Lee & Richard B. McKenzie 
Microeconomics for Managers [PDF ebook] 
Principles and Applications

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

This study assessed the downstream river system adaptation in response to upstream damming on the Ribb River, Ethiopia, to irrigate 15, 000 ha. It combined primary and secondary data, and the applica …

Project managers who lead globally dispersed teams face unique challenges in managing project stakeholders, scope, knowledge sharing, schedules, resources, and above all team execution in a global bu …

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

The concept of economic rationality is important for the historical evolution of Economics as a scientific discipline. The common idea about this concept -even between economists- is that it has a un …

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, a …

Traditional game theory requires at least two individuals. This book extends game theory to the inner workings of a single person. Using game theory to analyse single individuals makes sense if one t …

First published in 1997. Entrepreneurial activity in Poland has contributed to the economic revival of the nation and, arguably, to the ”social net” of Poland. In an effort to gain a greater unders …