Catalog > Social Sciences > Economy > E.K. (Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA) Valentin: Business Planning and Market Strategy (PDF)

E.K. (Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA) Valentin
Business Planning and Market Strategy [PDF ebook]

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Cover of E.K. (Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA) Valentin: Business Planning and Market Strategy (PDF)

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote ‘thinking inside the box, ‘ author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional ‘how to’ planning guides.

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Language English ● Format PDF ● ISBN 9781483312613 ● Publisher SAGE Publications US ● Published 2014 ● Downloadable 6 times ● Currency EUR ● ID 5360444 ● Copy protection Adobe DRM

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E.K. Valentin E. K. Valentin John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA) Valentin E. K. (Eccles Research Fellow and Professor of Marketing and Management

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