Catalog > Social Sciences > Economy > Enes Emre BaAYar & Aysel ErciAY: Virtual World and Marketing (PDF)

Enes Emre BaAYar & Aysel ErciAY
Virtual World and Marketing [PDF ebook]

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Cover of Enes Emre BaAYar & Aysel ErciAY: Virtual World and Marketing (PDF)

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

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Format PDF ● Pages 251 ● ISBN 9781527515512 ● Editor Enes Emre BaAYar & Aysel ErciAY ● Publisher Cambridge Scholars Publishing ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6449331 ● Copy protection Adobe DRM

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