Erdener Kaynak & Thomas Leung 
Guanxi [PDF ebook] 
Relationship Marketing in a Chinese Context

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Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi–broadly translated, ”personal relationship” or ”connections”–offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate succe...

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Format PDF ● Pages 248 ● ISBN 9781135188184 ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2822870 ● Copy protection Adobe DRM
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