Autor: A. Mansurali

Dr.A. Mansurali is an Assistant Professor at the Department of Management, Central University of Tamil Nadu. He is an avid researcher and a well-rounded academician in business management, with a particular focus on marketing, analytics, and applied research. Before CUTN, he worked as an Assistant Professor in Business Analytics specialization at Christ University, Bangalore. Before Christ, He worked with the PSG Institute of Management, and PSG College of Technology in the faculty of Marketing. He has several academic contributions in the form of publications to his credit.  He had presented more than 75 research papers at various international and national conferences. His publications include 3 books, 2 case studies, 4 Patents, 48 research papers, 32 book chapters in peer-reviewed international journals, which have been indexed in Web of Science, Scopus, UGC, and other indexes. He’s also an Editor of an Edited book Marketing Analytics – A Machine Learning Approach by Routledge and authored 2 books named Data Analytics using Python and Machine Learning. He has completed the Business Analytics certification from Harvard Business School – Online. He has spent over twelve years teaching executives and management graduates marketing and analytics-related courses and researching the same. He has also received funding from the University Grants Commission to conduct research in microfinance.  Before academics, Dr.A. Mansurali served at Janalakshmi Financial Services as Area Head of Sales. He has completed his undergraduate BCA from the PSG College of Arts and Science, an MBA from the PSG College of Technology, India, and PHD from Anna University, Chennai, India. He has also completed PGDCA, MSc (Applied Psychology), and MA Tamil from Bharathiar University School of Distance Education. He also holds a PGP «Business Analytics and Business Intelligence degree jointly offered by Great Lakes School for Executive Learning and Mc Combs School of Business, The University of Texas at Austin, USA. And he is a lifetime learner with certification in digital marketing, business intelligence, and analytics.  With innovative and engaging pedagogy, he also engages and trains corporates, faculty in the areas of business intelligence, analytics, and research through MDP and FDPs. Dr. P. Mary Jeyanthi is an Associate Professor of Jaipuria Institute of Management, Jaipur, India. She had one decade of industry experience in HDFC Bank Ltd, Business Intelligence Unit, Chennai, Tamil Nadu. She had a hand full of expertise in Business Intelligence and forecasting analytics. She had done her research in “A New Implementation of Mathematical Models with metaheuristic Algorithms for Business Intelligence”. Business Intelligence & Analytics initiatives on High Net Worth (HNW) Portfolio and She will be responsible for the creation and execution of strategies. She is also a visiting faculty of IMT Ghaziabad, Woxsen University, Hyderabad.Dr. Besides that, she had published a number of research papers in various national and international reputed journals. Conducted several workshops on Research Methodology and Business Intelligence. She is the Resource Person by many colleges regarding soft skill training and workshops related to research paper writing. She had contributed many articles in magazines related the Building up the Human Capital and Business Analytics. She is expertise in the novelty approach of writing and managing the analytics with real-time scenarios. Her research interest in Business Intelligence and Analytics, Artificial Intelligence, Big data analytics, Management Information Systems, Data Analysis, and Business models. Single-authored book «Analytics in Business Domain» has been published in a Wiley publication. This book is the TEXTBOOK of the NMIMS Global Access School for Continuing Education,  Mumbai. The latest editorial book, “Decision Intelligence Analytics and the Implementation of Strategic Business Management” is published in Springer. This is the first book in India in the context of Decision Intelligence Analytics.   Dr. Dieu Hack-Polay is an associate Professor of Management at Crandall University (Canada) and an Associate Professor in Organizational Studies at Lincoln International Business School, University of Lincoln (UK). He has significant industry experience. His academic experience spans several years in various institutions and countries. Dr. Dieu Hack-Polay obtained the Doctor of Philosophy (Ph D) in sociology at the University of Surrey and the Doctor of Education (Ed D) in leadership and management at the University of Lincoln. His main research interest is in sociology and international human resource management. He has authored three books and several book chapters research articles in international journals. His latest publications examine the role of technology in environmental sustainability. His professional affiliations include chartered fellowship of the Chartered Institute of Personnel & Development (CIPD), fellowship of the Higher Education Academy (HEA) and fellowship ofthe Society for Education & Training (SET). He is also an active member of the British Sociological Association (BSA) and the Canadian Sociological Association (CSA). Dr. Ali B. Mahmoud is a dual Ph D holder in Digital Marketing and Organisational Behaviour. Dr Mahmoud is a Visiting Professor of Management in the Peter J. Tobin College of Business at St. John’s University in New York City, a Senior Research Scholar at Res Peo, and a part-time Lecturer (Adjunct Assistant Professor) of International Business at Brunel Business School at Brunel University London, United Kingdom. Dr Mahmoud has published over 80 publications, including books, book chapters and journal articles featured in international journals like European Management Review, Industrial Marketing Management, Technovation, Environmental Development, Personnel Review, Journal of Brand Management, Journal of Strategic Marketing, Journal of Macromarketing, International Journal of Contemporary Hospitality Management, Scandinavian Journal of Psychology, BMC Public Health, BMC Psychology, Higher Education Quarterly, International Sociology, Journal of Hospitality and Tourism Management and many others where he reviews and occupies editorial roles too. He has presented his work at leading conferences like the Academy of Marketing Science (AMS), the British Academy of Management (BAM) and the British Educational Research Association (BERA). Dr Mahmoud’s work has won the most cited/impactful article, an award by Wiley, and his work published in European Management Review as well as the Scandinavian Journal of Psychology.