Autor: Adrian Palmer

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer …

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer …

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger em …

The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new editio …

Language Assessment in Practice enables the reader to become competent in the design, development, and use of language assessments. Authors, Lyle Bachman and Adrian Palmer, have developed an Assessme …