Alexander Brem & Eric Viardot 
Revolution of Innovation Management [PDF ebook] 
Volume 1 The Digital Breakthrough

Soporte


This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.

€85.59
Métodos de pago

Tabla de materias

Chapter 1 Introduction- Revolution in innovation management: The digital breakthrough (Alexander Brem, Eric Viardot).- Chapter 2 Exploring the Dynamics of Firm and Innovation Community Collaboration: A Complex Love Story (Ghita Dragsdahl Lauritze and Søren Salomo).- Chapter 3 How Crowdsourcing and Crowdfunding are redefining innovation management (Ferran Giones and Pyayt Oo).- Chapter 4 The Voice of the Crowd – An Innovation Mining Study on Autonomous Driving (Michael Bartl and Juan Rosenzweig).- Chapter 5 Innovation in the Spanish Twittersphere: an ontology and stakeholder’s salience analysis (Angel Crespo et al.).- Chapter 6 Urgent! … To reward the innovation on information technologies with a real focus on the value generation (Emigdio Alfaro).- Chapter 7 Future Revolution In Innovation: Digitalization Reflections In The Brazilian Perspective ( Hugo Ferreira, Braga Tadeu and Jersone Tasso Moreira Silva).- Chapter 8 Social media innovations and creativity (Vanessa Ratten).- Chapter 9 The Revolution in Innovation Management: the Challenge for Legacy Firms (Jerry Wind and Kelly Rhodes).

Sobre el autor

Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship.

Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.

¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato PDF ● Páginas 261 ● ISBN 9781137574756 ● Tamaño de archivo 5.4 MB ● Editor Alexander Brem & Eric Viardot ● Editorial Palgrave Macmillan UK ● Ciudad London ● País GB ● Publicado 2016 ● Descargable 24 meses ● Divisa EUR ● ID 5022694 ● Protección de copia DRM social

Más ebooks del mismo autor / Editor

34.910 Ebooks en esta categoría