Autor: Allan Paivio

Imagery and Text, Second Edition extends the first edition’s unified theory of cognition in literacy from the perspective of Dual Coding Theory (DCT), one of the most influential and empirically soun …

Imagery and Text, Second Edition extends the first edition’s unified theory of cognition in literacy from the perspective of Dual Coding Theory (DCT), one of the most influential and empirically soun …

This book updates the Dual Coding Theory of mind (DCT), a theory of modern human cognition consisting of separate but interconnected nonverbal and verbal systems. Allan Paivio, a leading scholar in c …

This book updates the Dual Coding Theory of mind (DCT), a theory of modern human cognition consisting of separate but interconnected nonverbal and verbal systems. Allan Paivio, a leading scholar in c …

Imagery and Text: A Dual Coding Theory of Reading and Writing presents, for the first time, a unified theory of both reading and writing that derives from and is completely consistent with the Dual C …

In this volume Professor Paivio updates his influential theory of cognition and provides a systematic treatise on the structure of cognitive representations and their dynamic functions in thought and …