A new and empowering way of looking at and organizing social
change! How can we move from serving soup until our elbows ache to
solving chronic social ills like hunger or homelessness? How
can we break the disastrous cycle of low expectations that leads to
chronic social failures?
The answers to these questions lie within Momentum, a
fresh, zestful way of thinking about and organizing social change
work. Today’s digital tools–including but not limited to
e-mail, the Web, cell phones, personal digital assistants (PDAs),
even i Pods–promote interactivity and connectedness. But
as Momentum shows, these new social media tools are
important not for their wizardry but because they connect us to one
another in inexpensive, accessible, and massively
scalable ways.
Tabla de materias
Foreword (Joan Blades).
Acknowledgments.
Preface: The Promise of Connected Activism.
Introduction.
Part I: Connectedness in Action.
1. Celebrating Self-Determination: Developing a Mind-Set of
Powerfulness.
2. Becoming a Connected Activist: Enhancing the Effectiveness of
Social Media.
3. Beyond Bowling Alone: Leveraging Social Networks for Social
Change.
4. All Aboard! Embracing the Leveling Effect of Social
Media.
5. Embracing Authentic Conversations: Overcoming the Listening
Deficit.
6. Powering the Edges: Shifting Power from the Inside Out.
7. Encouraging Individual Activism: Working Together to Optimize
Your Efforts.
Part II: The Future of Social Change.
8. Peeking into the Digital Future: Balancing the Opportunities
Ahead.
9. My Diet Starts Next Tuesday: Embracing a Recipe for
Success Now.
10. Are We There Yet? Measuring Progress in New Ways.
11. The Future of Funding: Rethinking Philanthropy and
Fundraising Using Social Media.
Conclusion: Moving Forward as a Connected Activist.
Resource A: Free Schuylkill River Uses Citizen Speak to Expand
Its Coalition (Jo Lee).
Resource B: The Cluetrain Manifesto (Christopher Locke, Doc
Searls, David Weinberger, Rick Levine).
Notes.
The Author.
Index.
Sobre el autor
Allison H. Fine is a successful social entrepreneur and writer dedicated to helping grassroots organizations and activists implement and sustain social change efforts. Fine is a senior fellow at Demos, a network of action and ideas based in New York City. She is the founder of Innovation Network, Inc. (Inno Net), and the former CEO of E-Volve Foundation. Currently she serves on the board of directors of Just Vision. She lives on the banks of the Hudson River with her husband, Scott, and three sons, Jack, Zack, and Max.Join her interactive conversation on social change in the digital age at [email protected].
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