Dr. C. Whan Park is the Robert E. Brooker Professor of Marketing, and director of the Global Branding Center at USC Marshall School of Business, Los Angeles, CA.
Dr. Deborah J. Mac Innis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC Marshall School of Business.
Andreas B. Eisingerich is professor of marketing at Imperial College Business School.
2 Ebooks de Andreas B. Eisingerich
C. Whan Park & Deborah J. MacInnis: Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. …
PDF
Inglés
DRM
€19.99
C. Whan Park & Deborah J. MacInnis: Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. …
EPUB
Inglés
DRM
€19.99
