Andreu Camps i Povill & Alain Ferrand 
Routledge Handbook of Sports Sponsorship [PDF ebook] 
Successful Strategies

Soporte

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:

• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process

•The roles of different key stakeholders in the process

• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.

The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for  professionals in sports law, sports management, sports marketing and brand management.

€102.71
Métodos de pago
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Formato PDF ● Páginas 288 ● ISBN 9781134145294 ● Traductor Elizabeth Christopherson & Pierre-Francois Lalonde ● Editorial Taylor and Francis ● Publicado 2006 ● Descargable 3 veces ● Divisa EUR ● ID 4322508 ● Protección de copia Adobe DRM
Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

253.866 Ebooks en esta categoría