Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.
With an excellent blend of theory, research, practice ...
Tabla de materias
List of Cases
List of Figures
List of Tables
About the Author
Preface to the Third Edition
Acknowledgements
Praise for DIgital Marketing
Online Resources
Pa...
Sobre el autor
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and socia...