This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development. It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity. Filled with examples that readers can easily relate to, it includes examples from a variety of industries including healthcare.
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Idioma Inglés ● Formato EPUB ● Páginas 315 ● ISBN 9781040082270 ● Editorial Taylor & Francis ● Publicado 2013 ● Descargable 3 veces ● Divisa EUR ● ID 9515321 ● Protección de copia Adobe DRM
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