China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace
The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they’ll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents.
Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization.
* A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy
* Ideal for investors and executives of western companies
* Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review
For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.
Tabla de materias
Acknowledgments.
Preface.
Chapter 1: Reaching Out.
Chapter 2: Realities and Aspirations.
Chapter 3: The Strategic Choices: Think Before You
Jump.
Chapter 4: All Roads Lead to Rome: Paths to
Globalization.
Chapter 5: People First: Building Global Competence.
Chapter 6: Unity in Diversity: Shaping a Global
Mindset.
Chapter 7: Providing the Right Support: Structuring
Global Governance.
Chapter 8: China-rooted Global Outreach.
Appendix 1: China National Aviation: A Comprehensive
Strategy.
Appendix 2: CIMC Realizes Globalization with a National
Competitive Edge.
Appendix 3: The Utilization of Overseas Resources by
CIMC.
Appendix 4: ZPMC’s Global Strategy.
Appendix 5: China Mobile: Using Global Capital Resources
to Build Value.
Appendix 6: Forming Strategic Alliances the Galanz
Way.
Appendix 7: Trend Micro’s Hybrid Team.
Appendix 8: Talent Development in the Lenovo Group.
Appendix 9: Chinese Global Fortune Companies 2008/09.
Appendix 10: Self-assessment.
Appendix 11: Action Plan.
Bibliography.
Index.
Sobre el autor
Arthur Yeung is Phillips Chair Professor of HRM at CEIBS and
ex-CHO of Acer Group, specializing in organizational capability and
globalization of Chinese firms. Author of several award-winning
articles and nine books, Dr. Yeung was featured as an
‘Executive Development Guru’ by Business Horizon. He
sits on editorial boards of five international academic journals
and serves as independent board member for five corporations and
one non-profit organization.
Katherine Xin is Professor of Management at CEIBS and the
editor-in-chief of Harvard Business Review (China). For the last
two decades, Dr. Xin worked and lived in the US, Europe and Asia
conducting research, teaching and consulting for multinational
companies and global Chinese enterprises. She has published
extensively and was previously on the faculties of IMD in
Switzerland, the University of Southern California, and the Hong
Kong University of Science and Technology. Her current research and
consulting focus is on leadership, performance management and
talent strategy.
Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBS
Shanghai, China, and Professor for international Business at the
Pforzheim University, Germany. He was Associate Professor of
Marketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the author
of various books and numerous articles. The most current books are
Ingredient Branding: Making the Invisible Visible, and
B2B Brand Management, which he co-authored with Philip
Kotler. He has also published textbooks about Business-to-Business
marketing, social marketing, internet and internationalization
strategies.
Dr. Shengjun Liu id Deputy Director of CEIBS Case Center
and CEIBS Lujiazui International Finance Research Center. His books
include China CEO: A Case Guide to Business Leaders in China,
Flowers and Thorns: Globalization of Chinese Companies; Power of
Management: Institutional Solutions to China’s
Economic Challenges, etc. Dr. Liu is also a columnist for many
Chinese leading media.
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