Autor: Australia) Mizerski Richard (University of Western Australia

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2 Ebooks de Australia) Mizerski Richard (University of Western Australia

Claire Lambert & Alvin Lee: Strategy of Global Branding and Brand Equity
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will …
EPUB
Inglés
DRM
€87.39
Claire Lambert & Alvin Lee: Strategy of Global Branding and Brand Equity
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will …
PDF
Inglés
DRM
€88.67