Becky Robinson 
Reach [EPUB ebook] 
Create the Biggest Possible Audience for Your Message, Book, or Cause

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.


Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.


Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you’ll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.


Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.


This is a long-term process-one that doesn’t normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.

Tabla de materias

Foreword by Whitney Johnson


Introduction: How Far Can You Reach


Chapter 1: Evaluation Your Current Approach to Building Traction for Your Message


Chapter 2: What Do You Want to Be Known For


Chapter 3: Considering Your Strategy


Chapter 4: The Four Commitments


Chapter 5: The Reach Framework


Chapter 6: Your Permission-Based Email List


Chapter 7: Content, Your Liquid Asset


Chapter 8: Mobilizing Network, Media, and Events


Chapter 9: The Value of a Book in Expanding Your Reach


Chapter 10: Reach for Marginalized Voices


Conclusion: Reach as Far as Possible



Discussion Guide

Appendix: Preparing to Launch


Notes

Acknowledgements

Index

About the Author

Sobre el autor

Becky Robinson is founder and CEO of Weaving Influence, a digital marketing agency working with authors, thought leaders, trainers, coaches, consultants, nonprofits, and training organizations since 2012. She has launched more than 150 books and provided ongoing digital marketing support to hundreds of clients.