The Networked Nonprofit Connecting with Social Media to Drive
Change
This groundbreaking book shows nonprofits a new way of operating
in our increasingly connected world: a networked approach enabled
by social technologies, where connections are leveraged to increase
impact in effective ways that drive change for the betterment of
our society and planet.
‘The Networked Nonprofit is a must-read for any nonprofit
organization seeking innovative, creative techniques to improve
their mission and better serve their communities.’
–Diana Aviv, president and CEO, Independent Sector
‘The Internet means never having to ask permission before trying
something new. In The Networked Nonprofit, Kanter and Fine show
nonprofits how to harness this flexibility to pursue their missions
in partnership with two billion connected citizens.’
–Clay Shirky, author, Here Comes Everybody: The
Power of Organizing Without Organizations
‘The Networked Nonprofit uniquely describes the
historical context and the current challenges that compel nonprofit
leaders to work in networked ways and offers easy steps to help
users exploit the potential of social media and ‘working
wikily.»
–Stephanie Mc Auliffe, director, organizational
effectiveness, The David and Lucile Packard Foundation
‘A must-read for nonprofit leaders who want to change their
organizations from the inside out by embracing the power of social
networks.’
–Charlene Li, founding partner, Altimeter Group;
author, Open Leadership; and coauthor, Groundswell
‘This is a perfect handbook for anyone who wants to leapfrog
their current limitations of understanding and find real-world
applications of technology to extend their mission.’
–Michele Nunn, CEO, Points of Light Institute, and
cofounder, Hands On Network
‘Kanter and Fine provide the ‘Google Maps’ for nonprofits to
harness social media to kick butt and change the world.’
–Guy Kawasaki, cofounder, Alltop.com, and former chief
evangelist, Apple Inc.
‘URGENT! Read this book. Take notes. Take action. If you
work for a nonprofit, you don’t have to do every single thing these
seasoned authors have to share, but you certainly have to know what
you’re missing.’
–Seth Godin
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Tabla de materias
Figures and Tables v
Foreword vii
Randi Zuckerberg
Preface xi
Acknowledgments xvii
The Authors xix
One Introducing Networked Nonprofits 1
Two Nonprofit Challenges and Trends 11
Part One How to Become a Networked Nonprofit 23
Three Understanding Social Networks 25
Four Creating a Social Culture 41
Five Listening, Engaging, and Building Relationships 59
Si X Building Trust Through Transparency 73
Seven Making Nonprofit Organizations Simpler 87
Part Two What to Do as a Networked Nonprofit 103
Eight Working with Crowds 105
Nine Learning Loops 121
Ten From Friending to Funding 135
Eleven Governing Through Networks 151
Conclusion 163
Notes 167
Glossary 181
Resources 189
Index 193
Sobre el autor
Named one of the most influential women in technology by Fast
Company and one of Business Week’s ‘Voices of Innovation
for Social Media, ‘ Beth Kanter is the author of Beth’s
Blog: How Nonprofits Can Use Social Media
(http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting
Social Change in the Connected Age, which was the winner of the
2007 Terry Mc Adams National Nonprofit Book Award.
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