Emeritus Prof. Hermann Diller taught marketing at the University of Erlangen&Nuremberg. Prof. Markus Beinert teaches marketing for capital goods at the Weihenstephan-Triesdorf University of Applied Sciences. Prof. Björn Ivens holds the Chair of Sales and Marketing at the University of Bamberg. Prof. Steffen Müller heads the Behavioural Management Department at the ZHAW School of Management and Law in Winterthur.
3 Ebooks de Björn Ivens
Wolfgang Becker & Brigitte Eierle: Geschäftsmodelle in der digitalen Welt
Der Sammelband fokussiert auf den in der Wirtschaftspraxis gegenwärtigen und vielfach diskutierten Prozess der digitalen Transformation. Dieser führt in Unternehmen zur Etablierung einer spezifischen …
PDF
Alemán
€54.99
Hermann Diller & Steffen Müller: Pricing
In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses …
PDF
Alemán
€43.99
Hermann Diller & Steffen Müller: Pricing
In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses …
EPUB
Alemán
€43.99
