Bruce D. Keillor, PhD, is director of the Williamson Center for International Business and Professor of Marketing & International Business at Youngstown State University, Ohio. Keillor holds a doctorate in marketing from the University of Memphis.
4 Ebooks de Bruce D. Keillor
Keillor Bruce D. Keillor & Kannan Vijay R. Kannan: International Business in the 21st Century
This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon.Covering an array of topics c …
PDF
Inglés
DRM
€150.16
Keillor Bruce D. Keillor: Understanding the Global Market
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers consid …
PDF
Inglés
DRM
€46.51
Keillor Bruce D. Keillor: Marketing in the 21st Century and Beyond
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume.Marketing in the 21st Century and Beyond …
EPUB
Inglés
DRM
€58.00
Keillor Bruce D. Keillor: Marketing in the 21st Century
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of …
PDF
Inglés
DRM
€208.55
