Cengiz Kahraman & Selcuk Cebi 
Customer Oriented Product Design [PDF ebook] 
Intelligent and Fuzzy Techniques

Introduction to Customer Oriented Product Design.- Customer Oriented Product Design using Quality Function Deployment.- Customer Oriented Product Design using Axiomatic Design Method.- Customer Oriented Product Design using Kano Model Method.- Customer Oriented Product Design using MCDM and Heuristics Algorithm.- Customer Oriented Product Design using Other Methods.

​Cengiz Kahraman is a full Professor at Industrial Engineering Department of Istanbul Technical University (ITU). His research areas are engineering economics, quality management, statistical decision making, multicriteria decision making, and fuzzy decision making. He published about 200 journal papers and about 150 conference papers. He is in the editorial boards of many international journals and edited about 10 international books from Springer and Atlantis Press. He guest-edited many special issues of international journals and organized international conferences. 

Selcuk Cebi is currently a Professor of Industrial Engineering at Yildiz Technical University. He received the degree of Ph.D. from Industrial Engineering Program of Istanbul Technical University in 2010 and the degree of MSc from Mechanical Engineering Department of Karadeniz Technical University in 2004.  His current research interests are Customer oriented product development, Decision support systems, Multiple Criteria Decision Making, and Risk Management. He achieved the publications of international journal papers more than 40 articles having over 2000 total citations with the related research topics.