Charles Dennis & Pantea Foroudi 
Place Branding [PDF ebook] 
Connecting Tourist Experiences to Places

Soporte

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorabl...

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Idioma Inglés ● Formato PDF ● Páginas 354 ● ISBN 9781317080657 ● Editor Charles Dennis & Pantea Foroudi ● Editorial Taylor and Francis ● Publicado 2019 ● Descargable 3 veces ● Divisa EUR ● ID 7291322 ● Protección de copia Adobe DRM
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