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Charles Warner
Media Management Review [PDF ebook]

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This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

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Formato PDF ● Páginas 208 ● ISBN 9781136487156 ● Editor Charles Warner ● Editorial Taylor and Francis ● Publicado 2012 ● Descargable 6 veces ● Divisa EUR ● ID 2552416 ● Protección de copia Adobe DRM

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