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Chuck Munson
Tmall, The Sky Cat [EPUB ebook]
A Rocky Road Toward Bringing Buyers and Suppliers Together

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Portada de Chuck Munson: Tmall, The Sky Cat (ePUB)

800×600 This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4

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Idioma Inglés ● Formato EPUB ● ISBN 9780133758214 ● Editorial Pearson Education ● Publicado 2013 ● Descargable 6 veces ● Divisa EUR ● ID 2784480 ● Protección de copia Adobe DRM

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