Darrell M. West 
Air Wars [PDF ebook] 
Television Advertising and Social Media in Election Campaigns, 1952-2016

Soporte

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns-including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump-West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.

€53.99
Métodos de pago
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato PDF ● Páginas 192 ● ISBN 9781506329826 ● Editorial SAGE Publications US ● Publicado 2017 ● Descargable 3 veces ● Divisa EUR ● ID 5366371 ● Protección de copia Adobe DRM
Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

87.612 Ebooks en esta categoría