Autor: David Dorsey

Peter Georgescu is chairman emeritus of EYoung & RubicamInc. Under his leadership, EYoung & Rubicam transformedfrom a private to a publicly held company. The company built themost extensive database on global branding and from its findingsdeveloped a proprietary model for diagnosing and managing brands.Georgescu was elected to the Advertising Hall of Fame in 2001. David Dorsey is the author of The Force, which wasselected as one of the ten best business books of the year byBusinessWeek. He is a freelance writer who has contributed tomagazines such as Fast Company, Esquire, and Inc., amongothers.