Gone to Pot is an unfiltered look into today’s most talked-about industry: cannabis. Written by the Chief Financial Officer of a company which sold for close to $1 billion in one of the largest transactions in the history of the U.S. cannabis industry, Gone to Pot offers readers a rare peek behind the curtain into the arcane world of the cannabis industry. With over 30 combined years of C-level business experience in a variety of industries, including as a cannabis industry insider, Dean K. Matt offers a valuable outsider’s perspective and helps readers to see the forest from the trees. With a skeptical, irreverent, and humorous voice, he uncovers the industry’s dirty little secrets and scoundrels and explores the reasons for the cannabis industry’s quick fall from grace. Gone to Pot is the single repository for everything good and bad with the cannabis industry and is a must-read for all industry stakeholders: C-suite executives, employees, investors, Board members, vendors, regulators, and the general public. The industry’s future is anything but rosy-buyer beware!
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