What does it mean to be human-centric?
The Convergence is here. Each day the human race becomes more connected and interdependent. There is no longer a choice in the matter. There is no turning back.
All aspects of human life are rapidly converging at an intersection of people, business, and environment. With potential for either a historic integration or catastrophic collision, leaders have two clear choices: remain committed to profits above all else; or shift to a human-centric approach that embraces this convergence.
Author Deborah Westphal, a leader in future-focused strategy, leverages her experiences working with some of the world’s most innovative business leaders, to show how the interests of people (as human beings, not customers), overlap with those of companies in ways never before seen. Convergence charts the path forward for those leaders―particularly in business―who seek to shift to a human-centric mental model. This approach addresses realities from our converging world not necessarily related to a company’s business operations, often integrating a tangible response with a change in the company’s core values. Simply put, to be human-centric prioritizes the success of people and redefines success for a company.
“Westphal’s
Convergence is a call to action to create the future of humanity rather than stand by. Her words of wisdom and lessons shared cannot be more timely than in this very moment when humanity is in crisis. In the midst of COVID-19, environmental disaster, and ever accelerating technological change, Convergence makes the case for authentic leadership and challenges us to rethink our primary purposes of doing business: to serve humanity.” — Diana Rau, Chief Experience Officer & Cofounder, twine.nyc | Forbes 30 Under 30
Sobre el autor
Beth Comstock is the former Vice Chair of GE, where for twenty-five years she led GE’s efforts to accelerate new growth. She built GE’s Business Innovations and GE Ventures, which develops new businesses, and oversaw the reinvention of GE Lighting. She was named GE’s Chief Marketing Officer in 2003. She served as President of Integrated Media at NBC Universal, from 2006-08, overseeing the company’s digital efforts, including the early formation of Hulu. She is a corporate director of Nike. Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune and Fast Company, she has been named to the Fortune and Forbes lists of the World’s Most Powerful women.
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