Autor: Dennis L. Wilcox

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public rel …

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, thi …

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the bas …

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and desc …