The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: * Conceptual foundations, * Institutional and organizational dimensions, * Implementing strategic communication, and* Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Derina Holtzhausen & Ansgar Zerfass
Routledge Handbook of Strategic Communication [EPUB ebook]
Routledge Handbook of Strategic Communication [EPUB ebook]
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Idioma Inglés ● Formato EPUB ● Páginas 620 ● ISBN 9781136207112 ● Editor Derina Holtzhausen & Ansgar Zerfass ● Editorial Taylor and Francis ● Publicado 2014 ● Descargable 3 veces ● Divisa EUR ● ID 3475200 ● Protección de copia Adobe DRM
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