Derina Holtzhausen & Ansgar Zerfass 
Routledge Handbook of Strategic Communication [PDF ebook] 

Soporte
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: * Conceptual foundations, * Institutional and organizational dimensions, * Implementing strategic communication, and* Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
€59.74
Métodos de pago
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato PDF ● Páginas 620 ● ISBN 9781136207129 ● Editor Derina Holtzhausen & Ansgar Zerfass ● Editorial Taylor and Francis ● Publicado 2014 ● Descargable 3 veces ● Divisa EUR ● ID 3475203 ● Protección de copia Adobe DRM
Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

87.073 Ebooks en esta categoría