The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver.
The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.
The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.
Then it explains how we can anticipate, identify, and correct errors and oversights . This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.
The Thong Principle will draw you in and keep you reading with:
- Examples
- Exercises
- Information that resonates.
It’s also funny. Laughter and learning are wonderful partners.
Sobre el autor
donalee Moulton is a professional wordsmith. She is a communications specialist, award-winning writer, and freelance journalist with more than 25 years’ experience.donalee is the owner of Quantum Communications, based in Halifax, Nova Scotia, with clients across Canada, the United States and beyond.A professional educator and trainer, donalee has taught communications at Dalhousie University, Saint Mary’s University and Mount Saint Vincent University.As well, donalee is a professional journalist. Her byline has appeared in more than 100 magazines and newspapers, and she is co-author of the book Celebrity Court Cases: Trials of the Rich and Famous.
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