Duncan Brown & Nick Hayes 
Influencer Marketing [EPUB ebook] 

Soporte

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new ...

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Idioma Inglés ● Formato EPUB ● Páginas 256 ● ISBN 9781136395901 ● Editorial Taylor and Francis ● Publicado 2008 ● Descargable 6 veces ● Divisa EUR ● ID 2491267 ● Protección de copia Adobe DRM
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