Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors want their students to grasp the big picture of the role financial accounting plays in business. Fundamentals of Financial Accounting Concepts takes a unique approach to building accounting skills, focusing students on the impact business transactions have on financial statements while maintaining a more traditional use of debits and credits. With this method, the authors drive student curiosity and inspire them to ask the why questions that get at the heart of how accounting works. Through use of the financial statements model and horizontal transaction analysis, students quickly see how any given business event affects the financial statements. With straightforward writing, popular lecture videos, and a unique approach, Fundamentals of Financial Accounting Concepts equips students with the critical thinking skills needed by future business decision-makers and leaders.