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Ekbert Hering 
Marketingkonzeptionen für Ingenieure [PDF ebook] 

Soporte
Portada de Ekbert Hering: Marketingkonzeptionen für Ingenieure (PDF)

​Marketing ist nach modernem Verständnis die Führung eines Unternehmens vom Markt her. Erfolgreich wird ein Unternehmen nur sein, wenn es seine Produkte und Dienstleistungen so bereitstellt, dass sie den Bedürfnissen des Marktes entsprechen und somit aktuelle Kundenwünsche befriedigen. Für eine erfolgreiche Marketingkonzeption ist folgendes entscheidend: Trends zu erkennen, Kundengruppen zu selektieren und deren Bedürfnisse relativ zum Wettbewerber besser zu befriedigen sowie dies den betreffenden Kunden zu kommunizieren. Die daraus abgeleitete Systematik wird durch den Marketingmix beschrieben, der durch die neun P: Produkt-Mix (product), Preis-Mix (price), Distributions-Mix (Place), Kommunikations-Mix (Promotion), Kontrahierungs-Mix (Precise contract), Mitarbeiter-Mix (People), Prozesse, Gebäude und Anlagen (Physical Facilities) sowie Kooperations-Mix (Partnership) gekennzeichnet ist. Marketing-Controlling ermöglicht es, die gesetzten Ziele zeitnah zu erfassen, die Zieleinhaltung festzustellen und entsprechende Korrekturen vorzunehmen.

€4.99
Métodos de pago

Tabla de materias

Aufgaben des Marketings.- Vorbereitungen für eine erfolgreiche Marketingkonzeption.- Marketing-Konzeption.- Zuordnung der Mittel und Festlegung konkreter Maßnahmen.

Sobre el autor

Prof. Dr. mult. Dr. h.c. Ekbert Hering war bis 2007 Rektor an der Hochschule für angewandte Wissenschaften Aalen.
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Alemán ● Formato PDF ● Páginas 47 ● ISBN 9783658039110 ● Tamaño de archivo 2.2 MB ● Editorial Springer Fachmedien Wiesbaden GmbH ● Ciudad Wiesbaden ● País DE ● Publicado 2014 ● Descargable 24 meses ● Divisa EUR ● ID 2923508 ● Protección de copia DRM social

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