Emma L. Murray & Heidi M. Neck 
Entrepreneurship [EPUB ebook] 
The Practice and Mindset

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)




Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated
Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds.



Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.

Tabla de materias

Chapter 1: Practicing Entrepreneurship

Chapter 2: Activating an Entrepreneurial Mindset

Chapter 3: Facilitating Social Entrepreneurship

Chapter 4: Creating and Recognizing New Opportunities

Chapter 5: Using Design Thinking

Chapter 6: Building Business Models

Chapter 7: Developing Your Customers

Chapter 8: Testing and Experimenting With New Ideas

Chapter 9: Developing Networks and Building Teams

Chapter 10: Creating Revenue Models

Chapter 11: Anticipating Failure

Chapter 12: Bootstrapping and Crowdfunding for Resources

Chapter 13: Financing for Startups

Supplement A: Financial Statements and Projections for Startups

Chapter 14: Navigating Legal and IP Issues

Chapter 15: Engaging Customers Through Marketing

Chapter 16: Pitching to Launch

Sobre el autor

Dr. Christopher P. Neck is currently a Professor of Management at Arizona State University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his Ph.D. in Management from Arizona State University and his M.B.A. from Louisiana State University. Neck is author and/or coauthor of thirty books including Self-Leadership: The Definitive Guide to Personal Excellence (1st Edition, 2017, Sage Publishers; 2nd Edition, 2019); Get a Kick Out of Life: Expect the Best of Your Body, Mind, and Soul at Any Age (2017, Clovercroft Publishing); Fit To Lead: The Proven 8-week Solution for Shaping Up Your Body, Your Mind, and Your Career (2004, St. Martin′s Press; 2012, Carpenter’s Sons Publishing); Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 6th edition (2013, Pearson); The Wisdom of Solomon at Work (2001, Berrett-Koehler); For Team Members Only: Making Your Workplace Team Productive and Hassle-Free (1997, Amacom Books); and Medicine for the Mind: Healing Words to Help You Soar, 4th Edition (Wiley, 2012).  Neck is also the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (Wiley: 2013, Wiley: 2017-2nd Edition, Sage: 2021-3rd Edition); an introductory to entrepreneurship textbook, Entrepreneurship, (Sage, 2017; 2nd edition, 2020; 3rd edition, 2023); an introductory to organizational behavior textbook, Organizational Behavior (1st Edition-Sage, 2017; 2nd Edition-Sage, 2019; 3rd Edition-Sage, 2023), and an Introduction to Business textbook (Introduction to Business, Sage, 2022).  In total, his textbooks have been adopted by 800 colleges/universities and used by over 120, 000 students. Dr. Neck’s research specialties include employee/executive fitness, self-leadership, leadership, group decision-making processes, and self-managing teams. He has over 150 publications in the form of books, chapters, and articles in various journals. Some of the outlets in which Neck’s work has appeared include The Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, The Journal of Organizational Behavior, The Academy of Management Executive, Journal of Applied Behavioral Science, The Journal of Managerial Psychology, Executive Excellence, Human Relations, Human Resource Development Quarterly, Journal of Leadership Studies, Educational Leadership, and The Commercial Law Journal. Dr. Neck is the Deputy Editor of the journal, the Journal of Leadership and Management. Due to Neck’s expertise in management, he has been cited in numerous national publications including The Washington Post, The Wall Street Journal, The Los Angeles Times, The Houston Chronicle, and the Chicago Tribune. Dr. Neck was recently voted as a semi-finalist (out of 140 nominations) for the prestigious international 2020 Baylor University Cherry Award for Great Teaching.   He finished in the top six of all nominations.  Neck was also the recipient of the 2007 Business Week Favorite Professor Award”. He is featured on www.businessweek.com as one of the approximately twenty professors from across the world receiving this award.  Dr. Neck has taught over 80, 000 students during his career in higher education. Neck currently teaches a mega section of Management Principles to approximately 900 students at Arizona State Univer