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Enes Emre BaAYar & Aysel ErciAY
Virtual World and Marketing [PDF ebook]

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This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

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Formato PDF ● Páginas 251 ● ISBN 9781527515512 ● Editor Enes Emre BaAYar & Aysel ErciAY ● Editorial Cambridge Scholars Publishing ● Publicado 2018 ● Descargable 3 veces ● Divisa EUR ● ID 6449331 ● Protección de copia Adobe DRM

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