Erwin Dichtl & Michael Lingenfelder 
So finanziere ich mein Studium! [PDF ebook] 
Der Ratgeber fur alle Fachrichtungen

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …

This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the agg …

Organizations are constantly evolving, and intelligent leadership is needed during times of transformation. Change leaders must help people become aware of, understand and find meaning in the new thi …

Case Studies in Strategic Planning shows you how to do systematic strategic planning in real-life cases, regardless of your level of expertise. The simplified version of this methodology and its anal …

A basic understanding of multiple regression is helpful in carrying out good business practices–specifically in the areas of demand management and data analysis. This book on correlation and regress …

Originally published in 1999, this volume integrates several streams of research on the antecedents of innovation to test a model of individual innovative behavior in a high technology product develo …

This book provides emergent knowledge relating to physical, cyber, and human risk mitigation in a practical and readable approach for the corporate environment. It presents and discusses practical ap …

From a managerial perspective, the biopharmaceutical industry represents a competitive, fast-changing, intellectually-powered, innovation-driven sector. Many management scholars have studied this dis …

As introduced in Dr. Lee»s 10-week class, Applied Mathematics in Hydrogeology is written for professionals and graduate students who have a keen interest in the application of mathematics in hydroge …