Esmeralda & Juan Miguel 
Analyzing the Cultural Diversity of Consumers in the Global Marketplace [PDF ebook] 

Soporte

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

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Idioma Inglés ● Formato PDF ● ISBN 9781466682634 ● Editor Esmeralda & Juan Miguel ● Editorial Igi Global ● Publicado 2015 ● Descargable 3 veces ● Divisa EUR ● ID 9425646 ● Protección de copia Adobe DRM
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