The untold story of the world’s premier bourbon and the familythat made it #1
American Still Life tells the intertwined truestories of America’s favorite whiskey and the family dynasty thatproduces it to this very day. Jim Beam is the world’s top-sellingbourbon whiskey, with sales of over five million cases per year.Not a day has passed in the 207 years of Jim Beam’s existence whena Beam family member has not been master distiller. Dedicated toquality, and dedicated to the family legacy, the Beams haveshepherded their particularly American spirit to the top of theirindustry. And they’ve done it in an industry beset by challenges, from government regulation and prohibition, to changing consumertastes, to fierce new global competition. By creating a brand ofunparalleled quality and consistency, and by tying the success oftheir product with the good name of the family, the Beams haveestablished a lasting legacy as perhaps one of the greatest familybusiness dynasties in American history. Not just a simple historyof ‘America’s native spirit’ (so named by an act of Congress in1964) or a simple family history, American Still Life is a story ofbusiness success based on quality and attention to detail, constantinnovation, revolutionary branding and advertising, and adaptationto the business environment.
F. Paul Pacult (Walkill, NY) is recognized the world overas his generation’s most accomplished and respected authority onbeverage alcohol. He has written for many magazines, including Playboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men’s Journal, Cheers, Country Inns, Travel and Leisure, Bon Appetit, Decanter, and Food and Wine. Among his manyaccomplishments, he has hosted and coproduced two syndicatedtalk-radio programs and served as the primary expert on whiskey, beer, and wine for the History Channel documentary America Drinks: History in a Glass.
Tabla de materias
Foreword vii
Preface ix
Acknowledgments xv
Part One: The Foundations
1 Jacob Beam and Surviving in a Harsh Land 3
2 David Beam and Pre-Civil War Kentucky 37
3 David M. Beam and the Debris of War 59
Part Two: The Dynasty
4 Jim Beam and the Making of a Bourbon Whiskey Brand 85
5 T. Jeremiah and Carl Beam: Jim Beam Bourbon Steps onto the World Stage 115
6 Booker Noe: Big Man, Small Batch 141
7 Other Beams: Behind Every Good Bourbon Whiskey 169
8 Finding a Crown for the Jewel 189
Appendix A Tasting Notes on Jim Beam Bourbons 209
Appendix B The Jim Beam Bourbon Timeline 221
Bibliography 229
Index 233
Sobre el autor
Cited in April 2002 in the Shuttle Sheet as ‘the world’s greatest wine and spirits (and everything else with an alcoholic content) critic, ‘ F. PAUL PACULT is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult’s writing credits include the New York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine & Spirits magazine, Men’s Journal, Food & Wine, Bon Appétit, Con-noisseur, Cheers, and Spirits & Cocktails Magazine. In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication.
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